In 1994, we talked about how people seemed worn down by the media’s constant focus on the negative side of information. That led to a keg party at our apartment where we put drawings up on a wall. We had done a lot of music-inspired, cool, funky designs. But when we asked friends to write notes next to the drawings, we got a lot of comments about one drawing [a stick figure that smiled]. We decided to pair the figure with the words LIFE IS GOOD and printed up 48 T-shirts with it. We went to a street fair and sold all of them in the first hour. It confirmed that people were craving something positive that focused on the good, instead of what’s wrong with the world. The T-shirts sold for $15, or three for $40, and we started taking them to stores.
